How can a technician's qualifications be emphasized when discussing services?

Emphasizing a technician's qualifications by stating they are licensed and bonded is particularly effective because it directly reflects their professional competence and adherence to industry standards. This information instills confidence in customers, as it ensures that the technician has met specific regulatory requirements and has undergone the necessary training to perform their work safely and effectively. Being licensed often indicates that the technician is knowledgeable about the latest practices and has passed assessments that verify their skills.

In contrast, discussing fees may focus the conversation on cost rather than the technician's expertise, which can detract from the value of their services. Sharing customer reviews can help illustrate customer satisfaction but does not specifically highlight the technician’s qualifications. Showcasing the company’s history may build brand reputation but does not directly relate to the individual expertise of the technician. Therefore, emphasizing licensing and bonding is the best approach for demonstrating qualifications in a way that directly reassures customers about the quality and safety of the services provided.