What alternative term is recommended for 'customer'?

The term "clients, people we serve" emphasizes the relationship between the service provider and the individuals receiving the service. It conveys a sense of partnership and acknowledges the specific role of the provider in addressing the needs of these individuals. This wording encapsulates a more personalized approach, which aligns well with the customer-centric focus of many service industries, including pest control and home services.

Using "clients" suggests an ongoing relationship that may extend beyond a one-time transaction, indicating a commitment to service and support. The phrase "people we serve" highlights the service-oriented nature of the business, reinforcing the importance of understanding and meeting customer needs. This terminology fosters a stronger connection and encourages a more engaged and responsive approach to customer interactions.

In contrast, terms like "consumer," "patron," and "buyer" may be more transactional and less indicative of the relational aspect of the service dynamic. These alternative terms can imply a more impersonal or temporary relationship compared to the more engaging and service-oriented mindset encouraged by referring to individuals as "clients, people we serve."