What is one of the four bullet points important when connecting with customers?

Practicing active listening is crucial when connecting with customers because it demonstrates genuine interest and respect for their needs and concerns. By actively engaging in the conversation, you not only gather valuable information but also build rapport and trust. Active listening involves giving full attention to the customer, acknowledging their inputs, and responding thoughtfully. This creates an environment where customers feel valued and understood, which can lead to more effective communication and successful outcomes in sales.

In contrast, making assumptions can lead to misunderstandings, while showing up late can convey a lack of respect for the customer's time. Using technical jargon can alienate customers who may not be familiar with industry-specific terms, hindering effective communication. Therefore, practicing active listening stands out as a vital skill for establishing strong customer connections and fostering positive relationships.