What is the sixth step in the 6 step sales formula?

The sixth step in the sales formula is to ask for referrals. This step is crucial because referrals are often the most effective way to generate new leads and clients. When existing customers are satisfied with the service they received, they are likely to recommend the business to their friends, family, or colleagues.

By asking for referrals, a salesperson capitalizes on the trust and satisfaction that has already been established with their current clients. It allows them to leverage their existing relationships to expand their network and increase sales opportunities. Referrals often lead to higher conversion rates because they come with built-in credibility, making it easier for a prospect to feel confident about the service being provided.

This step is about not only enhancing one's client base but also building a community of satisfied customers who advocate for the business. Asking for referrals effectively turns happy customers into enthusiastic promoters, aiming for continued growth and success.